3.1 Hosting and log files
The website is hosted by a service provider in the EU on the basis of a data processing agreement.
Each time the website is accessed, the system automatically collects data and information from the computer system of the accessing device. The following data is logged:
- IP address of the calling device
- Operating system of the calling device
- Browser version of the calling device
- Name of the file or website accessed
- Date and time of retrieval
- Amount of data transferred
- Referring URL
This data is processed in order to display the website, to ensure the security, availability, and integrity of the website (e.g., detection and prevention of DoS attacks or access by bots), to improve the quality and presentation of the website, to identify and correct errors, and for statistical purposes. This data is regularly deleted after a few days.
The legal basis for this data processing is the legitimate interest of the controller in the above-mentioned purposes.
3.2 Cookies
Cookies are used on this website. Cookies are pieces of information that are transferred from our web server or third-party web servers to the browser of visitors to the website and stored there for later retrieval. Cookies can be small files or other types of information storage. Cookies store information that is related to the specific device used. Cookies contain a characteristic string of characters that enables the browser to be uniquely identified when the website is visited again. A cookie also contains information about its origin and storage period. However, this does not mean that a cookie can be used to directly identify visitors to the website.
When you visit the website, cookies are set that are absolutely necessary for the operation of the website. These absolutely necessary cookies may, for example, be cookies that are required for the display of the website with a content management system, which are used to recognize language settings or to document whether consent has been given to set further (optional) cookies or whether such storage has been rejected. The strictly necessary cookies, including their purpose and storage period or deletion period, are explained below and additionally in the cookie banner that is displayed when you visit the website.
Optional cookies are also used, for example, to collect additional information about the interests of visitors to the website or their usage behavior in order to analyze and optimize the website and customer interactions in general on this basis.
Optional cookies, including their purpose and storage period or deletion period, are explained below and additionally in the banner that is displayed when the website is accessed. Optional cookies are only set once explicit consent has been given for the setting of optional cookies.
3.3 Google Maps
The website uses the Google Maps service provided by Google Ireland Limited in Ireland. The provider acts as a processor on the basis of a data processing agreement.
Google Maps enables interactive maps to be displayed. When a website that uses Google Maps is accessed, information about the use of the website by visitors to the website (e.g., IP address) is transmitted to Google's servers in the USA and stored there.
This may involve the transfer of personal data to third countries that do not offer an adequate level of data protection. In this case, it is ensured that appropriate safeguards are in place for such transfers to guarantee an adequate level of data protection. The controller will provide evidence of these appropriate safeguards upon request.
The legal basis for this data processing is the legitimate interest of the controller in providing a user-friendly and interactive website. If consent has been obtained, the legal basis is the consent that has been expressly given and can be revoked at any time.
3.4 Web analytics (Google Analytics)
The website uses the web analytics service Google Analytics provided by Google Ireland Limited in Ireland. The provider acts as a processor on the basis of a data processing agreement.
JavaScript tags can be used with Google Analytics to collect information about website usage. Google Analytics uses cookies to collect information about how visitors interact with the website.
When using Google Analytics, the IP address of visitors to the website, information about the use of the website, browser type and browser version, operating system used, the previously visited page, and the time of the server request are transmitted to Google's servers and processed there.
The IP addresses collected from visitors to the website are truncated within the EU before being transmitted to the USA. Only in exceptional cases, in the event of technical disruptions in Europe, is the unabridged IP address transmitted to Google in the USA and truncated there. The transmitted IP addresses are not merged with other Google data.
Accordingly, personal data may be transferred to third countries that do not offer an adequate level of data protection. In this case, it is ensured that appropriate safeguards are in place for such transfers to ensure an adequate level of data protection. The controller will provide evidence of these appropriate safeguards upon request.
The legal basis for this data processing is the express consent of visitors to the website, which can be revoked at any time.
3.5 Google Ads
The website provider uses the Google Ads advertising program from Google Ireland Limited in Ireland. The provider acts as a processor on the basis of a data processing agreement.
The Google Ads advertising program enables targeted, interest-based advertising on the Google search engine and third-party websites, and allows the performance of individual advertisements to be evaluated and optimized, for example by analyzing which advertisements were clicked on and how often.
This may involve the transfer of personal data to third countries that do not offer an adequate level of data protection. In this case, it is ensured that appropriate safeguards are in place for such transfers to guarantee an adequate level of data protection. The controller will provide evidence of these appropriate safeguards upon request.
The legal basis for this data processing is the express consent of visitors to the website, which can be revoked at any time.
3.6 Google AdSense
The website uses the Google AdSense advertising service provided by Google Ireland Limited in Ireland. The provider acts as a processor on the basis of a data processing agreement.
Google AdSense enables targeted advertisements from third parties to be displayed on the website or to be displayed by Google. The content of the advertisements is selected based on the interests of website visitors according to their previous user behavior. Google AdSense uses cookies and so-called "web beacons" (small invisible graphics) and device fingerprints (which can be used to recognize end devices based on their configuration).
This may involve the transfer of personal data to third countries that do not offer an adequate level of data protection. In this case, it is ensured that appropriate safeguards are in place for such transfers to guarantee an adequate level of data protection. The controller will provide evidence of these appropriate safeguards upon request.
The legal basis for this data processing is the express consent of visitors to the website, which can be revoked at any time.
3.7 Web analytics (eTracker)
The website uses the web analytics service eracker provided by etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg. The provider acts as a processor on the basis of a data processing agreement.
In order to better understand how visitors use the website and to continuously improve the website and the content and services offered, the use of the website is statistically evaluated. The data collected in this process is used to create aggregated usage reports.
When using the web analytics service etracker, the following data is collected:
- Two bytes of the IP address of the user's calling system,
- the website and subpages accessed,
- the website from which the user accessed the website (referrer),
- the length of time spent on the website,
- The frequency with which the website is accessed
etracker does not set cookies, but uses a device fingerprinting process. The following information is stored in the device fingerprinting process: browser language, operating system, browser used, browser plug-ins. If etracker uses analysis and optimization cookies, explicit consent is obtained separately in advance. The cookies enable a statistical analysis of the website's reach, a measurement of the success of online marketing measures, and test procedures to test and optimize different versions of the online offering or its components, for example.
The collected data is hashed and stored for 24 hours so that the website visitor can be recognized as a unique visitor to the website the next time they visit.
The data generated by etracker is processed and stored exclusively in Germany on behalf of the provider of this website and is therefore subject to strict German and European data protection laws and standards. etracker has been independently audited, certified, and awarded the ePrivacyseal data protection seal of approval.
The legal basis for this data processing is the legitimate interest of the controller in statistically evaluating user behavior in order to continuously improve the website and the content and services offered. If consent has been obtained, the expressly granted and revocable consent at any time constitutes the legal basis.
You may object to the aforementioned data processing at any time. Objecting will not have any negative consequences.
Further information on data protection at etracker can be found
here.
3.8 LinkedIn Ads
The website uses tracking pixels and cookies from LinkedIn Ireland Unlimited Company in Ireland to track the use of the website and the actions of visitors to the website for the purpose of conversion tracking. The provider acts as a processor on the basis of a data processing agreement.
Tracking pixels are code snippets that can be used to track the actions of website visitors, allowing advertisements to be personalized and improved, and their success to be measured. This enables the use of the website to be evaluated for statistical and market research purposes and advertising campaigns to be optimized.
The data collected via LinkedIn Ads may be used by LinkedIn as the controller for its own tracking and advertising purposes. For further details, please refer to LinkedIn's privacy policy at
https://www.linkedin.com/legal/privacy-policy?.
If a visitor to the website is a member of the LinkedIn social media platform and has allowed the provider to do so via the settings of their user account with the social media network, the provider of the social media network or tracking pixel can link the information collected about the visit to the website with the associated user account on the respective social media network and use it for targeted advertising.
The website provider can also measure the effectiveness of advertisements on the respective social media networks and see whether a user was redirected to the website via such advertisements (conversion measurement).
When integrating such tracking pixels, personal data may be transferred to third countries that do not offer an adequate level of data protection. In this case, it is ensured that appropriate safeguards are in place for such transfers to ensure an adequate level of data protection. The controller will provide evidence of these appropriate safeguards upon request.
The legal basis for this data processing, including the transfer of data to LinkedIn, is the express consent of visitors to the website, which can be revoked at any time.
3.9 SalesViewer
This website uses JavaScript-based code from SalesViewer® GmbH, Universitätsstraße 60, 44789 Bochum, Germany, which is used to collect company-related data and for corresponding use. The data collected using this technology is encrypted using a non-reversible one-way function (known as hashing). The data is immediately pseudonymized and is not used to personally identify visitors to this website.
The data stored within the scope of Salesviewer will be deleted as soon as it is no longer required for its intended purpose and there are no legal retention obligations preventing its deletion.
The data generated by SalesViewer is processed and stored exclusively in Europe on behalf of the provider of this website.
The legal basis for this data processing is the legitimate interest of the controller for marketing, market research, and optimization purposes. If consent has been obtained, the expressly granted and revocable consent at any time constitutes the legal basis.
You can object to the collection and storage of data at any time with future effect by clicking on the link
https://www.salesviewer.com/opt-out. An opt-out cookie for this website will then be stored on your device. If you delete your cookies in this browser, you will need to click on this link again.