How mhi mail2many uses it as an extremely effective marketing tool for resounding success
As an internationally renowned manufacturer of model railways and related accessories, Märklin has a broad global network of dealers. Many of them are organized in the Märklin Dealer Initiative (mhi). This initiative brings together over 800 specialist dealers in Europe alone.
Personalized emails
Intense customer loyalty can be planned
mail2many offers the perfect solution for communicating offers and news directly to retailers—and, through them, to their customers. mhi provides high-quality content for this purpose, which retailers can adopt or supplement with their own content. This enables them to send personalized offers to their customers. Of course, they can also use the system to improve customer loyalty and attract new customers.
"mail2many the perfect newsletter system for us."
"As part of the Märklin dealer initiative, we support our dealers with various B2B measures. Newsletters play a prominent role in our industry. Model railway customers are extremely interested in new products and always keep an eye out for the latest news so they don't miss out on any models. This makes it a good idea to provide this customer group with the latest information on a regular basis via newsletter. The mail2many is the the ideal solution for reaching end consumers and keeping the effort required by retailers for such newsletters as low as possible. By creating ready-made newsletters from mhi, we can place the focus topics in a targeted manner. Dealers can be flexible with the content by either adapting it to their customer base or simply forwarding the entire newsletter to their customers. The user-friendliness of the system impresses even inexperienced users and makes handling almost child's play. And if something doesn't fit, if you have questions about the software, or if you want to implement new ideas, Atrivio's employees are quickly and competently to our side and provide assistance. Great stuff!"
Janko Franke
Project Manager Sales & Marketing
Märklin Brothers & Co. Ltd.
The success speaks for itself
The newsletter open rates are impressively high.
Implementing the mail2many was quick and easy. Retailers and customers simply had to enter their email addresses to register for the new newsletter. The system offers an intuitive user interface and extensive functions for planning, designing, and analyzing campaigns. Recipient addresses can be easily imported or entered directly at the point of sale using a QR code display.
The advantages of the newsletter system are immediately apparent. Märklin dealers receive regular information from mhi about new products, promotions, and other news. Customers are thus continuously informed about new products and offers from their dealers or about upcoming events.
The results are impressive, as the newsletter open rates are extremely high. Many retailers and customers would not want to be without the system and the regular contact it provides with the latest information.